Resume & Career Advice

December 20, 2010

Why You Need an Updated Resume to Start the Year Right

Updated Resume for the New Year

Have you already updated your resume in case you need to submit one this new year?

For many people, a new year represents a fresh start: a new look, new gadgets, new relationships, new attitudes. Many companies also follow this lead and take the opportunity to reexamine their goals, restate their objectives, reorganize their structure or reevaluate their workforce.

In line with these, it is not uncommon for hiring managers to revisit their files to look at the people who applied but were not hired. Who knows? These people could fill positions that have since been opened. Perhaps they could bring more value to the company, or they could replace people who left or plan to leave. The good news is that one of those people could be you.

With the escalating reliance of companies on online resume databases, it is prudent for a jobseeker to update their resumes. Ask yourself: What have I done since I last submitted or updated my resume? What certifications have I received or projects completed since then? Aside from what is currently in my resume, what other skill have I gained or improved on that would be valuable to employers? Write them down before you forget the impressive details.

Now, the assumption in answering these questions would be that you actually achieved something after you last edited your resume. If this isn’t the case, all the more would you need to update it. Your objective, if you have one in your resume, is expected to change after a period of inactivity. After six months of not getting that “supervisory position in an established organization that would utilize [your] skills,” now what? Sticking to a formula that isn’t getting results doesn’t seem to be the best way to go.

Also, even if you do not have an online resume (and I recommend that you make one) you should update yours, if only to prepare for the steady increase in job opportunities that a revitalizing (or revitalized, depending on whom you ask) economy presents. The bottom line is we’re definitely better than we were during the recession, and this could mean, among other things, more jobs and more applicants. Get a head start by improving your resume or seeking the advice of a professional resume writer.

Complete the “new you” today by updating your resume to start the year right!

December 9, 2010

Formulating a Competitive Value Proposition

Value Proposition

Do you see your value proposition at the core of the company?

Even marketing professionals fail in drafting an effective resume. “Its all about selling and marketing yourself,” says a professional resumé writer from a leading online résumé service provider. “It is all about creating an effective, competitive value proposition,” he added. So, in marketing oneself, one has to think about a good value proposition for them. In business organizations, including online businesses, effective competitive value proposition is a must. What value proposition exactly?

In a business or marketing setting, value proposition answers or summarizes why a consumer should choose to buy a product or avail of a service. In other words, value proposition is a statement that aims to convince potential customer that one particular product or service will add more value or will provide better solution to a problem than other similar offerings. Companies use value proposition to target customers who will benefit most from using their products. There are many considerations that must be thought of when creating or formulating value proposition. Below are some tips in formulating a competitive value proposition.

1. Know your company’s or business’ strengths. Get everyone involved in the company and do brainstorming. Ask everyone from customer service to top management and all departments ‘what the company or business does best?’ Identifying strengths is the first key in knowing what to offer.

2. Identify the market. Just as there was brainstorming with ‘what the company or business does best?’ there should also be brainstorming in identifying the market and segment it targets. ‘What is the target market?” Example, which particular segment of online users is the target for the product or service?

3. Learn from the customers. Ask the customers through surveys. Learn what the customers want through other forms of research.

4. Know the competition. Learning the competition’s value proposition can help you improve your value proposition. How to do this? Well, buy from the competitor and subscribe to their newsletters. This will be very beneficial to your company.

Value proposition can make or break a company. It is a must for any businesses to draft a highly effective and competitive value proposition in order for customers to patronize the company’s products and/or services.

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