Resume & Career Advice

May 16, 2011

Establishing Professional Online Identity

Employment: Professional Online Identity

Can your professional online identity get you hired?

The internet is a very powerful tool for communication, commerce and even for marketing oneself for employment. However, one must be aware that internet is both professionally constructive and destructive depending on how a person uses the internet and whether or not he or she practices discretion and moral ethics in his or her online activities. The modern day practice of Human Resource executives, who are tasked with doing background check as part of the recruitment process, includes checking an applicant’s online identity. When applying, one should keep in mind that the internet may make or break future employment. There are many ways to establish a professional online identity that would serve as a good reference to a person’s character, professionally and personally. These are:

1. Discretion and prudent use of networking sites. Popular networking sites such as myspace, multiply, twitter, friendster and facebook have become so prevalent that almost all people with internet access have at least account on at least one of the mentioned sites. These sites are very much trendy and fun, however, self-restriction and prudence must be practice in posting photos, blogs and comments. Photos wherein an applicant is drunk or nude and comments that are racist and insensitive are not the way to establish professional identity online.

2. One good practice is to join professional forums where one can air professional opinions and polite exchange of thoughts and ideas. Presence of these will imply that the person is intelligent. Another similar approach is development of an intelligent, prudent blog or contributing to online publications.

3. Make an online portfolio or a web-based resume that can be easily searched by employers and that can easily be referred to when hiring and recruitment are urgent. The trick is to develop as professional looking web-based resume that uses language excellently and that could market personal and professional strengths.

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